01Technical SEO
+110%
organic traffic in six months
From audit to repeatable growth
Built a prioritized technical roadmap and reusable SEO playbook that turned search findings into focused delivery work.
DIGITAL EXPERIENCE · SEO LEADERSHIP · WEB GROWTH
I turn websites into measurable growth.
I’m a digital experience and SEO leader with 15+ years of experience connecting website strategy, technical SEO, content, analytics, and cross-functional delivery for organizations across Canada and the United States.
15+years in digital growth
110%traffic growth in six months
270%growth in organic leads
25person SEO department led
SELECTED WORK
Results, not task lists.
Each engagement starts with the business outcome, then connects technical SEO, content, authority, and measurement to the work most likely to move it.
02Lead Generation
+270%
inbound organic leads
The Hire Talent
Connected pillar content, HubSpot automation, link acquisition, and search-led campaign planning to the inbound pipeline.
03Ecommerce SEO
+82%
Shopify search rankings
The Water Store Canada and USA
Improved discoverability with structured data, content hubs, and practical on-page optimization across ecommerce properties.
04Local Search
3x
Google Business Profile leads
Puritee Canada and VMLC
Strengthened local visibility and lead flow through Google Business Profile work, local SEO, and advertising-spend optimization.
EXPERIENCE
Strategy that survives contact with delivery.
I work comfortably between client conversations, technical findings, content decisions, and hands-on implementation.
Director of SEO
Dignified Online
SEO Consultant
Independent client portfolio
Senior SEO Account Manager and Strategist
Hennessey Digital
SEO Director
Los Angeles digital marketing agency
Founder and Director
Stamina Records Corporation
CAPABILITIES
Senior judgment. Practical execution.
01
SEO strategy and roadmaps
02
Digital experience and site architecture
03
Technical and on-page SEO
04
Content strategy and keyword research
05
Local SEO and Google Business Profile
06
Structured data and Shopify SEO
07
Conversion optimization and lead generation
08
Analytics, reporting, and prioritization
09
Link acquisition and digital PR
10
Cross-functional team and vendor leadership
BEYOND SEARCH
Built across websites, media, and communities.
I hold a Bachelor of Science in Computer Science from Western University and have spent my career building digital properties, client programs, and owned audiences.
Through Stamina Records, The Musician’s Insider podcast, and 500+ days of livestreaming as an independent creator, I bring firsthand experience in publishing, social audience growth, and community building.
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